Array Cons. A short summary of this paper. Download Download PDF. Translate PDF. It plans to connect millions of household customers with distributors. It is a virtual online market place facilitating easy buying and selling of groceries.
This business plan talks about the company information in terms of Vision, Mission, Objectives, and Values. This document describes the basic business model describing the categories of business, details of the processes and salient features. The operations describe the operations, logistics involved and the SCM in details. How we optimize it to give best value to the customers. It also talks about the inventory management and type of operations model we use.
The market analysis gives us the clear picture of the present situation and how we handle the situation for our benefit. How we form a brand and spread the awareness customers. The marketing also segregates the customer segment and how we reach them. It also talks about the advertisement strategy. The financials take care of the capital estimation, breakeven analysis, and profit estimation.
It also talks about the fund sourcing, fund distribution and growth strategies. The financials also include the exit strategy. We believe eGrocery. Company Information Business Model Marketing Strategy Technology behind eGrocery. Company Information EGrocery. Our foremost mission is to provide convenience to the customers followed by best value for money backed by quality and satisfaction.
Business Model EGrocery. It provides an online platform for household customers to choose from a wide variety of products listed by the suppliers distributors, wholesalers, retailers. It also allows the suppliers to enlist their products to ramp up their sales by increasing their reach. This portal also acts intermediately between the distributor and wholesalers or retailer to supply goods that are unavailable locally. This model is built around providing convenience, quality and best value for money to the end users.
The customers can browse through the catalogs and see the different items listed by the suppliers. The customer orders the selected items and we deliver the product on their doorsteps. This is our main focus and we concentrate all of our initial resources at this. This is for bulk shipments and we charge the customers for the shipment. This is not our primary goal. The Process can be segregated into the following sub categories:- 1. Buying Process 2. Register 2. Browse 3. Select 4.
Payment 5. Feedback Registration To buy on eGrocery. It's fast, easy and free. As a registered user, they can shop and place orders on eGrocery. The registration involves the following steps: 1. Contact Information 2. Email Confirmation Browse Browsing is clicking through lists of titles called categories until one find something they are interested in. There are many payment methods and most sellers offer more than one. Some methods offer more protection than others.
Once you have received your item, it is time to leave feedback for the seller and the item, letting future buyers know about your experience with the seller. The following flow chart explains the process. Email Confirmation 2. Each product enlistment requires a one-time cost. The browsing is made free of cost. The revenue model can be segregated onto the following sub categories, namely: 1.
Registration Fee Manufacturers or Distributors pays annual rent for registering to eGrocery. For example, you might be selling your products on your own website and this should be entered in this section. This section of your business plan will cover various features of your company, including the following:.
The company is how your business operates. For example, you might label your business as an LLC, S-corporation, sole proprietor, or some other type of business organization. The best way to determine how you should categorize your company is to speak to your accountant. There are various tax and legal aspects to forming your business in a certain way. Speak with the professionals in the company and corporation formation field to determine how to label your company and which company type best benefits your business in a variety of ways.
Choose a domain name that is memorable and embraces the overall traits and features of your business. And, when choosing a domain name, be sure to think of SEO aspects when doing so. Keep in mind that with ecommerce the domain name is just as important as the brand name. Maybe even more so! A value proposition is a short, crisp statement that will gauge how clear your idea is.
Write this section as if you had one minute to explain your business to a potential investor or customer and then practice it over and over again. A possible company description could be the following:. Atlas Hiking Co. Our proprietary SPF40 fabric is one of the lightest fabrics on the market, providing mountain lovers with maximum comfort, both from a breathability and sun-protection standpoint.
Our product is made in the U. Pay special attention to all the sensory words! For example, why you started the business, why you are selling the products you are selling, etc.
You can make this portion as simple or detailed as you like. Just make sure to properly and clearly explain your business mission. When you write the vision portion of the business plan, think long-term. What are you hoping to achieve, not just in the near future but for the long haul of the life of your business? This will help you construct the rest of your business plan if you know where you want your business to head, now and in the future. The personnel section lists all individuals, including yourself, who will be involved in the daily operations of your business.
Some business owners choose to handle all duties on their own or with a partner, while others will hire individuals to fill the following roles:. It will force you to understand the industry in which you operate, the overall industry outlook, the existing competition, and your target customer demographic.
The market segment portion of the business plan will help you to put your ideas down on paper, make them more focused, and get your team together. The purpose of this section is to crystalize the ideas that you have and make sure they are understandable and viable. The target market section covers an overview of your target market plus describe your market segments. Ask yourself who your target customer is population size, age, geography, education, ethnicity, income level and consider whether consumers are comfortable with buying your product category online.
When listing the target market information, make sure to mention your target audience size as this is important for ensuring that your audience will be adequately covered. With the competitive analysis portion of your market analysis, you want to list your market leader and direct and indirect competitors. After you mention who these entities are, you need to list the characteristics of each one, such as domain name, business model, monthly traffic, and pricing range.
However, before you even get started in writing this section, you need to spend several hours researching your target market. Google is your best friend. Look for any recent industry reports on your market of choice. This will give you a good sense of how much growth the industry is experiencing, why this growth is happening and what are the largest customer segments.
In our example of Atlas Hiking Co. We could use this valuable information to guide our business strategy. Go to a nearby store that sells similar products to yours and interview the store representative. The store rep has interacted with hundreds of interested customers which can lead to thousands of valuable insights! Create an excel spreadsheet of all of your competitors. In your excel spreadsheet, you should have the following columns:. What is the competition missing? Is there a gap in the offering?
Where you can add some additional value? After conducting the competitor analysis, Atlas Hiking Co. This is just an example of the types of insights one can gain from market research which can drastically alter your business model.
Some other keyword tools you can use for keyword research include Ahrefs, JungleScout , and Viral Launch. Check out this list for more ideas. Are there nearby trade shows that you can go to?
Again, creating connections with other people in your industry is a sure-fire short-cut to countless hours of reading on the internet. Trade shows are also a great opportunity to talk to competitors, meet manufacturers, and better understand where things are heading in your industry. Once you finish researching the relevant industry, you should summarize your findings by answering the following questions:.
So we know we want to sell hiking shirts, but how do your research specific products? To succeed in online retail, you need a product that is trending upwards in a growing niche. Come up with detailed specifications for each product or service you intend to sell. What are other products that you have in the pipeline? Include that information in this section. Each product group will have its own purpose in your sales catalog. For example, tripwire is the product that brings customers to your ecommerce store or online marketplaces while the core product is your main seller.
And how much can you afford to spend on your product? Marketing is everything. In order to come up with a marketing strategy, you need to first know your customer inside out.
You should be able to answer such questions as:. Once we know pretty much everything there is to know about our target customer, we can shift focus to our marketing strategy. You want to choose marketing strategies that equal positive conversion rates. What channels should you use to grab the attention of your customer demographic?
Some of the key marketing channels include:. For example, a SaaS product targeting millennials will require an entirely different marketing strategy than an e-commerce physical product targeting baby boomers. Perhaps that should be a post on its own for another day! In essence, this is a formula that helps you better understand how much an average customer will spend over time. Think about your business model and then line up your marketing budget. Your marketing budget may include the following items:.
Come up with a detailed list of the different products and services you need to run your business as well as the monthly and per-transaction cost of each of them.
This will be important in understanding the impact of these services to your margins. Matching your business model to your technology is essential, too. Certain website platforms are better suited for specific sales models. Email marketing is another type of technology that should be carefully considered and matched up correctly with your business model. You can go with methods such as having the last few hundred customers who order from your site to receive a gift certificate.
Doing this allows you to ask them with open-ended questions that will give you all the information that you need to learn about them. You may also see sample real estate marketing plans. Figure out who stands to benefit the most from whatever products or services that you have to offer and place the information in your marketing plan.
You may also see non-profit marketing plans. E-Commerce Marketing Strategies Plan pdfs. You may also see financial adviser marketing plans. One of the best things to do is to research who these businesses are that you should consider as threats.
The more you know about them, the more countermeasures you can come up to deal with them. You may also like event marketing plans. The best way for you to get ahead of them is to figure out what problems they have that customers keep complaining about. Try to go through reviews from different customers about their site or how they handle transactions online to see what it is that you can take advantage of. Who knows, you might just be able to come up with a method or change things around enough that will take away your competitors customers.
You may also see sample annual marketing plans. You may also see retail marketing plans.
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